Under what conditions can a business hope to delivery consistent financial results, inspire employees, protect the environment and make the world a better place? This question gets to the heart of a fundemental set of questions: What is the purpose of a business? Can a business promote social causes and yet remain robust, competitive and profitable? For nearly fifteen years, Jeffery Hollender has run Seventh Generation, a world leader in manufacturing environmentally friendly, non-toxic household products. That the company's success has continued through the rise and fall of the '90's bubble attests to an unwavering set of principles and behavioural guidelines based on the premise that social responsibility is a viable, vital and sustainable business strategy. Another Way shows you how to create a corporate strategy that incorporates social and environmental concerns into the company's culture, operating systems and business relationships. Outlining seven specific elements of corporate responsibility, the book shows business leaders how to assess your own company's performance, adopt a socially responsible approach to doing business, and embark ona path of long-term growth